LARGE-FORMAT PANELS IN THE SERVICE AREA
POSTER
m. 6x3
This is the most popular outdoor system. It' illuminated system is the ideal extension of advertising campaigns covering urban areas.
317 systems
YPSILON
m. 4 X 3
This free-standing advertising system illuminates a downward-facing panel from above.
303 systems
JOINT
m. 3X6
This free-standing advertising space has a vertical orientation. Messages can be freely communicated without frame restrictions which gives this type of media significant expressive power.
61 systems
TWIN
m.12X3
The ideal system for creating backdrops: its pronounced horizontality makes it effective at creating virtual sets that leave room for sky and light.
21 systems
INDOOR & PEDESTRIAN PANELS IN THE SERVICE AREA
NEW CIADS
m. 1,20 X 1.,80
Double-sided, slimline, high-impact pedestrian panels; located close to restaurant entrances and along footpaths to enhance "face-to-face" contact with people moving from the parking area to the restaurant and vice versa.
353 systems
BFLAT (indoor)
The systems are placed inside the shopping and restaurant areas of the main service areas. They are backlit with LED technology that guarantees a bright uniform light. A type of technology known as HD lenticular that allows the creation of dynamic and three-dimensional effects, may also be used.
117 systems
FSU (Free standing unit)
m. 1 X 1,40
A small, single or double-sided system, consisting of a base with rounded and harmonious lines and a thin free-standing sheet.
203 systems
LEDWALL NETWORK
4 LED systems with high-definition graphics in the Ads in:
Brianza Nord,Somaglia Ovest, Secchia Ovest, Sillaro Ovest
Dimensions: 3.5 x 2.5 metres
Operational 18 hours per day (from 6am to 12am)
6-minute cycle, with 50% of content of an informative nature (news, weather and traffic) and 50% with advertising inserts.
An increase in the number of screens (up to 30) in the ads with the most contacts is forecast for 2014.
SIGNAGE AND OTHER MEANS
PROMOEVENTI NETWORK
The network allows events to be carried out related to sampling, couponing, product promotion and service subscription campaigns, to complete the area communications network.
TELEPASS SYSTEMS AT THE TOLL BOOTH
Located at the exits of the main highway toll booths, Telepass systems provide information on the local Telepass and Viacard distribution points. They are made up of two license plates; the lower license plate (345x130cm) bears details of the Telepass or Viacard distributing branch.
VIACARD SPONSORSHIP
About 3 million cards are produced each year in the €25, € 50 and €75 formats and the cards themselves can be "sponsored" with a publicity message. The minimum batch is 150,000 cards, with multiple subjects being produced in the same batch. Distribution can take place at national level or in specific Nielsen areas alone.
INFOMOVING
The TV network present in the main service areas with over 200 screens that broadcast news, weather, traffic, other themed reports and advertising spots between 6.30am and 23.30pm.
187 systems
Contacts
Publicity and Advertising:
AD Moving Offices
Tel: 06. 4363.2400
Fax: 06.43.63.20.26
Dott. Alessandro Pagnotta
Tel: 06.4363.2648
apagnotta@autostrade.it
Mr. Stefano Fadini
Tel: 06.4363.2578
stefano.fadini@autostrade.it
Technical management:
Dott. Alessandro Rispoli
alessandro.rispoli@autostrade.it
Data Protection Officer:
Dott. Guido Milana
dpo.admoving@pec.autostrade.it
