Campaigns and data

Its communications network allows over 900 million contacts to be made per year and targets the "dynamic" population representing the most developedsegment of the Italian population and, statistically, the most sensitive to advertising communication.

 

NETWORK DATA

 

EDUCATION

  • more than 3,000 km of network
  • 256 Service Areas
  • 1,000 urban centres connected
  • present in 15 regions
  • Degree: 23 %
  • Secondary school: 53 %
  • Middle school: 22 %
  • Primary school: 2 %

SEX

AGE

  • Women: 35 %
  • Men: 65 %
  • 0-17 years of age: 19 %
  • 18-24 years of age: 12 %
  • 25-34 years of age: 18 %
  • 35-44 years of age: 29 %
  • 45-55+ years of age 22 %

The advertising channels are marketed either directly or through partnerships with specialist industry-specific advertising agencies (Clear Channel, Class Pubblicità, B&Co, etc.).