Autostrade per l'Italia

Use your head

Use your head

Autostrade per l’Italia has always been engaged in developing technology and improving safety standards

"Metticilatesta" (use your head) is a road safety programme designed and produced by RaiEducational in collaboration with Autostrade per l'Italia.
The two editions broadcast in 2006 and 2007 included 44 road safety commercials, all of which in strong impact format: approximately 5 minutes long, direct accounts, blunt language and often very strong images. Ten mini commercials were also filmed with celebrities including Max Biaggi, Giulio Golia and Negramaro.

Watch the commercials

Second Edition


First Edition