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Safety initiatives / Use your head



Autostrade per l’Italia has always been engaged in developing technology and improving safety standards

Use your head

"Metticilatesta" (use your head) is a road safety programme designed and produced by RaiEducational in collaboration with Autostrade per l'Italia.
The two editions broadcast in 2006 and 2007 included 44 road safety commercials, all of which in strong impact format: approximately 5 minutes long, direct accounts, blunt language and often very strong images. Ten mini commercials were also filmed with celebrities including Max Biaggi, Giulio Golia and Negramaro.

Watch the commercials

Second Edition

 

First Edition