Autostrade per l'Italia and Telepass at the 2012 Giro d'Italia

Case studies

Road safety and regional development have always been Autostrade per l'Italia objectives. Autostrade per l'Italia and Telepass cycled alongside the cyclists in the 2012 Giro d'Italia to promote a travel safely culture and achieve the regional promotion objective. Corsa rosa sponsorship led to the launch of a series of common initiatives, stage by stage.
The 2012 Giro d'Italia saw Autostrade per l'Italia and Telepass on the official sponsor list for the very first time.
By exploiting the showcase provided by Italy's main cycling race, a sporting event that attracts more than 12 million spectators, the Group sought to promote a culture of road safety through various initiatives.

Intermediate sprints and daily commitment

Autostrade per l'Italia - in close cooperation with the Italian Traffic Police - strives daily to ensuring increasing levels of safety along the network, through technological innovations such as Tutors and important investments (draining asphalt).

One example that attests to the company's daily work, is that Autostrade per l'Italia at the start line of the six stages of the Giro d'Italia (Modena-Fano, Urbino-Porto S. Elpidio, Civitavecchia-Assisi, Savona-Cervere, Treviso-Alpe Pampeago and Milan) Autostrade per l'Italia presented awards to Traffic Police who proved themselves through acts of courage to protect and ensure the safety of motorists.

Each stage of the Giro d'Italia also sees the first cyclist to cross the finish line awarded the Autostrade per l'Italia Intermediate Sprint award. At the end of the race, the participant with the highest number of intermediate sprints is awarded the "Vaso Inferno", a work created by Rebibbia inmates from a bicycle chain.

Autostrade per l'Italia takes fans to the finish line;Telepass rewards them

Like the Giro d'Italia, Autostrade per l'Italia unites and enhances the regions, with full respect for the both environment and local communities: a close collaboration between the two was only natural.

The company provided a dedicated service to allow motorists to reach the various stages of the Giro d'Italia. The website of the Gazetta dello Sport newspaper provided tools for the calculation of the fastest routes to reach the start and finish lines of the various stages, thanks to real-time traffic information. Lastly, visitors to Autostrade per l'Italia and Telepass stand in theof the Giro d'Italia village were given the opportunity to consult Infoblutraffic, the smartphone application that provides all road traffic information in real time.

If Autostrade per l'Italia allowed the cycling enthusiasts to follow the race on the "Autostrade per il Giro d'Italia" Facebook page, where a photography competition offered the chance of winning an Ipad, for its part Telepass organised the "Telepass al Giro d'Italia", competition for customers purchasing a new "Telepass" product between 5 - 27 May, with a prestigious, Telepass-branded "Pinarello" sports bicycle as first prize.