Protection and development of the territories
The consolidated actions for the protection of the territory performed during the network design, implementation and management phases have been supplemented for some years now by the project "You are in a wonderful country" for the cultural promotion of the territories in proximity to the Italian motorway network. The aim of the project, implemented in collaboration with the Touring Club Italiano, Slow Food Italia, the Ministry of Infrastructures, Transport and the Regions, is to lead a journey of discovery and appreciation of Italy's artistic, cultural, environmental and food and wine heritage, transforming service areas into a showcase of the country's beauty.
The following have been put in place:
- 80 Service Areas equipped with a space entirely dedicated to the proposal of new and original tourist itineraries designed ad hoc.
- 280 proposed itineraries based on the time available.
- 114 Touring posters recommending areas of beauty in the surrounding territory.
- 133 signposts in Service Areas and on routes.
- 87 display posters in Service Areas promoting the project.
- dedicated page on www.autostrade.it.
- 24 Hi points.
- 96 videos of experiences broadcast on the dedicated Sky television channel.