Areas of Work / Protection and development of the territories

Protection and development of the territories

Protection and development of the territories

The consolidated actions for the protection of the territory performed during the network design, implementation and management phases have been supported for several years by the project "You are in a wonderful country" aimed at the cultural promotion of the territories surrounding the Italian motorway network. The aim of the project, implemented in collaboration with the Touring Club Italiano, Slow Food Italia, the Ministry of Infrastructures, Transport and the Regions, is to lead a journey of discovery and appreciation of Italy's artistic, cultural, environmental and food and wine heritage, transforming service areas into a showcase of the country's beauty.

The following have been put in place:

  • 100 Service Areas equipped with a space entirely dedicated to the proposal of new and original specially designed tourist itineraries
  • 300 proposed itineraries
  • 300 Touring posters suggesting areas of beauty in the surrounding territory
  • 1000 locations promoted
  • 40 Unesco sites highlighted
  • 3 TV series made on the project for a total of 46 episodes
  • Area on www.autostrade.it dedicated to the project